Healthcare Goes Digital

Global Marketing, Technology and Innovation with Jim Lefevere from Roche

May 15, 2020 Natalie Yeadon Season 1 Episode 12
Healthcare Goes Digital
Global Marketing, Technology and Innovation with Jim Lefevere from Roche
Chapters
Healthcare Goes Digital
Global Marketing, Technology and Innovation with Jim Lefevere from Roche
May 15, 2020 Season 1 Episode 12
Natalie Yeadon

In this special live episode of Impetus Digital’s new Fireside series, I sit down with Jim Lefevere from Roche. Over the last 20 years, Jim has progressed through several positions of executive marketing leadership within Roche, the world’s largest biotech company. He is currently the Director of Global Marketing Services, where he leads the overhaul of their existing marketing infrastructure to drive digital transformation.

Among many other things, we discuss the changes in digital marketing strategies, workflow, team dynamics, and required skill sets among Pharma teams brought on by COVID-19.

We also touch on the slow but quickly accelerating virtualization of the healthcare industry. Especially, we focus on technologies such as telemedicine and virtual sales rep visits during COVID-19 and how this will look like in the future.

Finally, Jim gives his insights on the current and future states of data privacy and ownership, AR/VR technology, and more.

Schedule a meeting with Natalie Yeadon: https://www.meetwithnatalie.com

Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/

Impetus Digital Website: https://www.impetusdigital.com/

Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/

Impetus Digital Twitter: https://twitter.com/Impetusadboards

Impetus YouTube: https://www.youtube.com/Impetushealthcare

Jim Lefevere: https://www.linkedin.com/in/jimlefevere/

Roche: https://www.roche.com/

Show Notes

In this special live episode of Impetus Digital’s new Fireside series, I sit down with Jim Lefevere from Roche. Over the last 20 years, Jim has progressed through several positions of executive marketing leadership within Roche, the world’s largest biotech company. He is currently the Director of Global Marketing Services, where he leads the overhaul of their existing marketing infrastructure to drive digital transformation.

Among many other things, we discuss the changes in digital marketing strategies, workflow, team dynamics, and required skill sets among Pharma teams brought on by COVID-19.

We also touch on the slow but quickly accelerating virtualization of the healthcare industry. Especially, we focus on technologies such as telemedicine and virtual sales rep visits during COVID-19 and how this will look like in the future.

Finally, Jim gives his insights on the current and future states of data privacy and ownership, AR/VR technology, and more.

Schedule a meeting with Natalie Yeadon: https://www.meetwithnatalie.com

Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/

Impetus Digital Website: https://www.impetusdigital.com/

Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/

Impetus Digital Twitter: https://twitter.com/Impetusadboards

Impetus YouTube: https://www.youtube.com/Impetushealthcare

Jim Lefevere: https://www.linkedin.com/in/jimlefevere/

Roche: https://www.roche.com/