Healthcare Goes Digital

Leveraging Digital Technologies to Create Valuable KOL Engagements & Empower Patients with Sandra Graham-Mason, Director of Marketing at Regeneron Pharmaceuticals

October 16, 2020 Natalie Yeadon Season 1 Episode 56
Healthcare Goes Digital
Leveraging Digital Technologies to Create Valuable KOL Engagements & Empower Patients with Sandra Graham-Mason, Director of Marketing at Regeneron Pharmaceuticals
Show Notes

Sandra Graham-Mason, Director of Marketing at Regeneron Pharmaceuticals discusses a variety of topics, from the impact of COVID-19 on the way that Pharma teams interact with internal stakeholders and KOLs to the challenges it has brought for healthcare marketing and sales. We also dive into the lessons learned from Sandra’s work on patient education and advocacy, and much more.

To find out more about Impetus: https://www.meetwithimpetus.com

Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/

Impetus Digital Website: https://www.impetusdigital.com/

Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/

Impetus Digital Twitter: https://twitter.com/impetus_digital

Impetus YouTube: https://www.youtube.com/ImpetusDigital

Sandra Graham-Mason: https://www.linkedin.com/in/sandragrahammason/

Regeneron Pharmaceuticals: https://www.regeneron.com/

Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.

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To learn more about Impetus, our services, and our tools: https://www.meetwithimpetus.com

Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/

Impetus Digital Website: Home Page

LinkedIn: https://www.linkedin.com/company/impetus-digital/

Twitter: impetus_digital

YouTube: Impetus Digital